Frudoo Mobile Media & Commerce
Frudoo Advertiser Services
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Compelling, entertaining and memorable advertising is vital yet it’s only part of today’s optimum marketing solution and, in the current media landscape, the assumption that push advertising is best is not always the right place to start
We have assumed nothing other than in order to build mobile customer engagement best practice, requires a passion for insight, an agnostic approach to technology, a belief that the best work is still to be done and an enduring focus on customer-centric thinking. All of which means we are able to:
You can find further information about Frudoo and what we do in the Advertisers’ FAQs that we hope you will take a moment to review, in the meantime, welcome to Our Services
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Profiled & permissioned mobile community Delivering scalable & measurable mobile engagement Broadcast SMS, SMS Push-Pull, SMS 2 WAP Customer recruitment & brand interaction Mobile Internet, Display & Mobile Applications m-CRM, m-Loyalty bespoke mobile solutions Mobile coupons, vouchers & ticketing Customisable Advertiser Engine FrudooSays national consumer panel Short code response management |
Any UK consumer aged 16 and over and with a UK-registered mobile number on any network is welcome to join Frudoo. To receive tailored messages and brand information, Members not only need to provide their opted-in permission to do so, they also have to complete two of the four MyFrudoo Profile levels; the first covers core demographic details, the second up to 43 separate declared categories of interest or need
All Member data is held securely in a dedicated server and can be updated by the individual Member at any time and as often as they wish, as their needs and requirements change
Profile-matched messaging is sent between 8.00am and 8.00pm, seven days a week
This is the unique, scalable and richly dynamic community to which you now have access
For customer engagement to be truly successful, consumers need to know that they not only have some control and influence over the way in which they engage with a brand but that their engagement is recognised and rewarded
For many, the opportunity to donate any financial benefit that arises from Frudoo membership is a unique yet logical extension of a service shaped by the needs of its members
Frudoo is a mobile media and commerce company dedicated to connecting mobile users with their favourite brands
That’s why this is an interactive, opted-in community of consumers, profiled according to their needs, behaviours and interests; it’s why Frudoo can reach any mobile on any network and why our Members enjoy access to online cashback when shopping at any one of over 1,500 UK stores
Every message, interaction, response and requirement is monitored, measured and analysed so that you have a tailored mobile solution for relationship marketing at its most relevant
Every one of the UK’s 76m+ mobiles can receive SMS and this remains a beautifully simple engagement device; once you understand the consumers’ requirements, a richer experience can be delivered according their context, environment and potential value to your brand
SMS – be it in broadcast, triggered or personalised text format - forms an integral part of any campaign whether your objective is brand awareness, interaction, customer acquisition or retention optimisation
Text personalisation allows you to use a Member’s name or other Profile information to customise text messaging; triggered SMS provides you with the opportunity to, for example, send a pre-determined message to new Members whose Profile matches pre-set criteria
Just as easily, the Frudoo system enables you to send a follow-up SMS, arrange call-backs, send information by e-mail and build your own opted-in mobile list
Brands don’t just need to be in dialogue with their audiences, they have to be able to show, by their subsequent behaviours, that they have been listening too
Fail to engage and there’s clearly less chance of understanding genuine needs and requirements; fail to understand and you risk missing opportunities to connect that may later prove detrimental to the brand
It is a given that Mobile engagement can provide recruitment, interaction and retention opportunities – but how much more effective are those platforms likely to be when you can address opted-in consumers with a declared interest in products like yours?
With Apple reporting that some 3 billion mobile applications were downloaded in less than 18 months and Android announcing plans to make more than 17,000 different mobile applications available (in 2009), it’s fair to say the mobile app has made its mark
However, unless your application is making consumers’ lives simpler or more convenient, there’s also a risk of putting technology before the customer and that can spell calamity
Whether it’s building a micro-site to support an existing campaign or originating a full mobile web presence for users on the move, our focus on consumers’ declared needs ensures that we will help you deliver the most customer-centric mobile Internet experience
In the US, Compass Intelligence reports that spend on m-CRM messaging and applications is set to reach $11.6bn by 2012 and, whilst the UK market is clearly of a different scale, the requirement for insight-driven m-CRM is inescapable
Frudoo is technology-agnostic; we have no vested interest in offering you one CRM software solution over another – primarily because the right CRM solution isn’t about software, it’s about the people you want to engage and the brand you hope they will advocate
Let us work with you to define the most intelligent and cost-effective m-CRM program; let us install the ROI analytics and then let’s use FrudooSays to establish what works best for the customer
Juniper Research has published figures suggesting that the total transaction value for purchases via mobile will exceed $300bn globally by 2013
Frudoo Members have declared their interests and preferences, so interaction and engagement are genuine expectations that can be fulfilled using mobile coupons, vouchers and tickets, tailored to your campaign, operational and media requirements
Customer insight, responsiveness, campaign tracking and ROI analysis are cornerstones of the online Frudoo Advertiser Engine (AE)
Clients have secure online access to a system that provides total transparency of target audience segments, campaign execution and performance. This means you have the freedom to be hands-on throughout the entire campaign process or simply use the AE as a real-time monitor of mobile activity
Some Briefs may require a very specific mix of capabilities, functionality and measurement; we will work with you to refine and deliver an individual solution that meets your mobile engagement objectives
Another infinitely scalable Frudoo resource
You can engage and research Frudoo Members in real-time, on all manner of topics from their views on current advertising, new products and customer satisfaction to their emerging needs, their favourite mobile capability and even channel preferences
Members who have opted-in to participate in FrudooSays, as a part of their MyFrudoo Profile, have declared their interest in sharing their feedback and assessment on anything that is relevant to them and their lifestyle
A highly efficient and effective campaign response management tool, whether allied to competition or in-store redemption, multi-media integration or promotional interactivity
Remember too that, by channelling response via a unique mobile code, you can optimise channel performance and minimise conventional direct marketing costs
One of the keys to maximising the engagement potential of mobile is knowing when to use the tools at your disposal to truly enhance the interactive experience
Multi-media messaging holds the users’ attention and draws them into your brand’s message for longer, however, simply repurposing content for mobile can often fall short of being properly engaging, so we always recommend that you first envisage the experience from the consumers’ perspective – does it look as though this was made for me or more likely spammed to as many as possible?
The difference may sometimes be subtle but the response will tell you almost immediately whether you’ve delivered the right content in the right context
We’re pretty sure this doesn’t need to be said, nonetheless, the best mobile experiences (and, therefore, the most profitable for the brand) are the ones that can be integrated with whatever other media channels and platforms – for example, in-store POS, kiosk or social media – you plan to use
Integration also means acknowledging that some consumers respond best when reached via multiple streams; Frudoo has the capability to use e-mail as an integral part of a multi-layered campaign and can also offer advertisers the opportunity to communicate with the wider Frudoo community via its own Member e-mail program
Many of Frudoo’s capabilities have been honed as a result of discussion and analysis with media planners, so we welcome any opportunity to collaborate, share ideas and learnings; the objective, after all, is to maximise your return on marketing investment
Whilst Frudoo is an interactive, opted-in mobile marketing community in its own right, we are equally able to support any mobile communication requirements that advertisers may have for their own databases; this can range from transmitting new product or service alerts and order and delivery notifications to managing programmed cross-sell campaigns
As part of the Frudoo Affiliate and Partnership program, advertisers’ databases can also be profiled and segmented, in an entirely secure environment, and prepared for introduction to mobile marketing initiatives
If you would like to know more about any of the mobile engagement services you’ve seen here or would simply welcome the opportunity to talk more about the role of mobile in your communications mix, we would really like to hear from you. Please click here to contact us.