The future of marketing is based on permission

At Frudoo, the customer always comes first.

The continuing developments in technology, media and the way in which consumers use the channels available to us have brought many exciting changes and possibilities to all our lives. When it comes to advertising, the consumer now has more choice, more influence and far greater expectations which is why experts such as Seth Godin recently concluded . . .

“ . . . the future of marketing is based on permission. It's based on sending messages to people who want to get them, who choose to get them, who would miss you if you didn't send them. It's not easy and it's not cheap to earn permission, but so what? This is my attention, not yours, and if you want to use it for a while, please earn the privilege.” Seth Godin, global commentator, April 2010. 

At Frydoo we couldn't agree more, Frudoo May 2010.