Frudoo is a growing community of UK consumers who have elected to receive mobile messages and information from the advertisers that interest them most

It is a direct and real-time route to some of your most valuable customers and prospects, selected according to their contemporary demographic, behavioural, and preference profiles

Driven by our Members’ desire to engage with the advertisers that best understand their needs, Frudoo provides brands with the scale, reach and agility that mobile has always promised but, until now, never quite attained

Back to top

Every Frudoo Member has not only declared their interests and preferences with the sole intention of giving advertisers the information they need to engage with them, they have also positively opted-in to receive mobile marketing

Frudoo Members are waiting to hear from you

Back to top

UK consumers, from 16 to anything above, who have each completed their own Frudoo Profile and double opted-in to receive advertisers’ messages and content to their mobile

UK consumers, from 16 to anything above, who have each completed their own Frudoo Profile and double opted-in to receive advertisers’ messages and content to their mobile

Back to top

Frudoo complies with or exceeds the latest EU Data Legislation and Directives; we’re happy to go through these with you in detail at any time

Members of the Frudoo community complete and regularly update their own Profiles, so the data is accurate, contemporary and rich in insights

All the data is stored securely and is managed and protected using the latest, fully compliant protocols. We also guarantee that Members’ data will never be sold or made available to third parties

Back to top

Tailored, timely and monitored mobile engagement can cost less than the price of a postage stamp per profiled consumer

Naturally, it’s possible to invest as much as you wish in strategic m-CRM and m-commerce, however, at a time when the number of live mobile phone subscriptions (4.6bn globally) exceeds the number of unique credit cardholders in the world (1.8bn), another key consideration has to be the opportunity cost of no mobile engagement (figs. Wall Street Journal, 2009)

Back to top

In response to media agencies’ request for reach and scale, we created a (soft) opt-in pre-launch mobile user base of 1.25m+ digitally-savvy, 18-65 year-olds; nothing like this had ever been available to UK advertisers before

We then asked media strategists what it is they needed to better understand, analyse and optimise mobile as a media channel; the response was they needed access to consumers who had proactively opted-in to receive mobile advertising and marketing messages

Access had to be scalable, measurable and, ideally, profiled according to demographic and behavioural indices and unconstrained by mobile networks

That resource is Frudoo and we invite you to put it to the test

Back to top

The Frudoo AE is designed to amplify insight, responsiveness, campaign tracking and marketing ROI so, via your own secure AE access, you can rely on it totally to segment and select your target audience, execute and then measure the performance of every mobile campaign

Alternatively, we can customise the relevant elements of the campaign process to suit your needs, assist you in managing those elements or, if you prefer, simply manage the whole thing on your behalf

Back to top

Our role is to ensure the right consumers connect with the right advertisers for the best possible outcome; our team can manage any and every aspect of your mobile engagement requirements

Back to top

In the UK, 76% of mobile users’ phones are internet enabled; at the other end of the spectrum, global spend on mobile message advertising is slated to reach almost $15bn by 2011 (eMarketer Report)

The Economist Intelligence Unit recently observed that “mobile will soon infuse every marketing, media and retail decision, just as the Internet did in the last ten years”

Add to this, the fact every one of the 76m+ mobiles in the UK can receive SMS messaging, we think there’s a pretty strong case for integration

Back to top

Not only do we provide the metrics to enable such analysis, the beauty of mobile is that you can ask your customers to declare their own channel preferences, so you can optimise the comms’ mix

Back to top

Clients have access to our mobile marketing intelligence hub; a constantly updated library of campaign performance, consumer behaviour and response indices, all of which help inform strategy and execution

The other important dimension is to listen to what the Profiles tell us – will a short, pertinent message do the trick? Is there a need for product sampling or content sharing? Perhaps now’s the time to gradually evolve your m-CRM program?

It doesn’t matter wherever your current thinking is at because we can help you test audience segmentations, propositions, formats, timings and campaign structure – every aspect is measurable, every initiative an opportunity to learn

Back to top

Targeted messaging via mobile has demonstrably higher response and cost-effective ROI than other marketing channels

Our own research has shown a 99.8% message-read index for targeted mobile campaigns; typically, anywhere between 20%-30% of recipients in a targeted retail initiative, for example, are likely to go to the store and, of those, a conversion to purchase of up to 50% is not uncommon

Back to top

True innovation is driven by insight; real marketing value comes from an understanding of how to optimise ROI, so we work with you to track and measure every dimension of the mobile communication and experience

This is the intelligence that is then used to help you engage more effectively with your customers

Back to top

Entirely symbiotic. Our members come from all networks, use every different type of handset and have no barriers to entering the Frudoo community

We understand the challenges facing mobile network providers and, as mobile tariffs, data packages and connection speeds all continue to evolve, understanding the needs of the mobile user has never been more vital

Back to top

If the notion of reaching out to the consumer in way that compels their engagement and responsiveness appeals to you, then we really would like to talk to you

You can send us an e-mail by clicking on advertisers@frudoo.com or talk to any one of Frudoo’s Founding Partners by calling 0845 052 2967 right now

We’d love to hear from you

Back to top